Simpson door company wins two awards for best website

Window & Door magazine Crystal Achievement Award and Hanley Wood Platinum Brand Builder Award honor simpsondoor.com for its responsive design, easy navigation, access to technical information for builders and dealers, and tools for homeowners.

MCCLEARY, Wash., November 2, 2015 - To make the process of selecting doors for the home more intuitive, inspiring and fun, Simpson Door Company revamped its simpsondoor.com website in 2014. Recently, two prominent building industry publications honored the new website for its ease of use and inspiration to homeowners. Window & Door magazine lauded Simpson’s website with a Crystal Achievement Award for Best Manufacturer Website in its September 2015 issue. The second award comes from Hanley Wood, publisher of Builder magazine, Architect and other titles, which commended Simpson with a Platinum Brand Builder Award in the Best Website Design & Marketing Strategy category in an October 22, 2015, ceremony.

In bestowing the Crystal Achievement Award, Window & Door magazine’s independent panel of judges said:

• "A website is a direct reflection of a company. The design tools on Simpson's website cast the company in a favorable light."
• "Simpson has a clean site with good aesthetics. It is a very usable search engine for doors."
• "The beauty shots and easy navigation for both dealers and consumers is fantastic on simpsondoor.com."

To build a sense of excitement with selecting the perfect door, while helping make the process fun and easy, Simpson developed the website around the theme: "DoorDiscovery: Follow the path to your door."

"Our previous website was designed to be more technical, while the new website provides a much clearer and simpler set of steps for homeowners to choose the perfect door for themselves," said Brad Loveless, Simpson marketing and product development manager. "We're honored to receive these two awards, which reflect the very positive comments we've also received from retailers, builders, dealers, architects and homeowners."

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