Simpson Door Company

Authorized Dealer Program

What is the Simpson Authorized Dealer Program?

The Simpson Authorized Dealer program is a chance for retailers and their customers to tap directly into Simpson's extensive marketing resources. If a retailer meets the requirements of the Authorized Dealer program (see below), they are entitled to leads in their marketing area that have been generated by Simpson marketing.

Simpson uses a variety of strategies to obtain quality leads, from advertising to public relations to promotions. Dealers will receive the lead contact information immediately after the lead has requested information from Simpson. If the dealer requirements are met and maintained, dealers will also be added to Simpson's where to buy.

Each dealer may choose from one of two Authorized Dealer levels. They are:

Level 1: Dealers receive leads from professional prospects such as builders, remodelers, architects and designers.

Level 2: Dealers receive leads from consumers in addition to professional prospects.

What is the Simpson Displaying Dealer Program?

The Simpson Displaying Dealer Program represents the top tier of Authorized Dealers. These retailers have full-size display doors on the showroom floor and have reported the specific door designs to Simpson through their account at the secure Authorized Dealer Tools web site. Further, images of the doors on display are shown along with the dealer’s listing at Where to Buy. This elevated listing has proven to drive more traffic and sales opportunities to the dealer’s location.

Displaying Dealers are featured with elevated positioning in the markets they serve vs. non-Displaying Dealers. For an example of how this is presented in your market area, see examples at Where to Buy.

What are the requirements for becoming a Simpson Authorized Dealer?

By signing up as a Simpson Authorized Dealer, you will receive information on Simpson's special offers, products and services.

There are four requirements to being a Simpson Authorized Dealer. Completely fulfilling these requirements will also go a long way to guaranteeing successful Simpson sales.

1) Training

Each Simpson Authorized Dealer must make its staff available to a Simpson Representative for regular training. At a minimum of 2 times per year, these trainings are necessary to maintain door representatives that are expert and consistent in their knowledge of Simpson doors.

2) Displays and Sales Tools

Simpson Authorized Dealers must prominently and effectively display three or more current and undamaged Simpson doors that are representative of current wood door trends. An exception may be made--at the sole discretion of a Simpson Regional Manager--if the dealer sells exclusively to builders and has no other doors on display.

In order to best convey Simpson door construction, each Authorized Dealer must also display three or more corner samples of various current Simpson products.

3) Marketing

Simpson Authorized Dealers must successfully service the leads Simpson distributes. Successful service is evaluated by the following elements:

  • "Simpson" or "Simpson Authorized Dealer" signage or banners must be prominently displayed.
  • Level 2 dealers must accommodate consumers by providing installation services or maintaining a current list of competent installers in their area.


Simpson Authorized Dealers must provide prompt service to the consumer and trade leads that Simpson provides. Each lead selects the specific Authorized Dealer they want to hear back from. Simpson does not mass distribute sales leads to multiple dealers. Therefore each lead an Authorized Dealer receives is expecting to hear back from that specific company. Lack of prompt service will reflect poorly on both Simpson and the Authorized Dealer.

How do I register?

If you are interested in becoming a Simpson Authorized Dealer, fill out and submit the form below. A Simpson sales representative will contact you to discuss your application.

*Contact Name:
*Company Name:
*Physical Address:
*Physical Address 2:
*Zip/Postal Code:
Web Site:
Facebook Page (URL):
Twitter Handle:
*What is your type of business?
  Window & Door Shop
  Glass Shop
  Building Materials Retailer/Lumberyard
  Home Center
  Specialty Millwork Retailer
*Approximate door sales by customer type: % Contractor/Builder     % Consumer
*What dealer level are you interested in?
  Level I (builder/trade only)
  Level II (builder/trade/consumer)
*Do you currently stock Simpson products?
*Do you currently display Simpson products?
*Do you offer door installation?
Who Do You Buy Your Simpson doors from?
Tell us a little about the customers you service.
Are there specific Simpson doors or product lines you are interested in selling?