Authorized Dealer Program
What is the Simpson Authorized Dealer Program?
The Simpson Authorized Dealer program is a chance for retailers and their customers to tap directly into Simpson's extensive marketing resources. If a retailer meets the requirements of the Authorized Dealer program (see below), they are entitled to leads in their marketing area that have been generated by Simpson marketing.
Simpson uses a variety of strategies to obtain quality leads from advertising to public relations to promotions. Dealers will receive the lead contact information shortly after the lead has requested information from Simpson. If the dealer requirements are met and maintained, dealers will also be added to Simpson's dealer locator.
Each dealer may choose from one of two Authorized Dealer levels. They are:
Level 1: Dealers receive leads from professional prospects such as builders, remodelers, architects and designers.
Level 2: Dealers receive leads from general consumers in addition to professional prospects.
What are the requirements for becoming a Simpson Authorized Dealer?
There are three requirements to being a Simpson Authorized Dealer. Completely fulfilling these requirements will also go a long way to guaranteeing successful Simpson sales.
1) Training
Each Simpson Authorized Dealer must make its staff available to a Simpson Representative for regular training. At a minimum of 2 times per year, these trainings are necessary to maintain door representatives that are expert and consistent in their knowledge of Simpson doors.
2) Displays and Sales Tools
Simpson Authorized Dealers must prominently and effectively display three or more current and undamaged Simpson doors that are representative of current wood door trends. An exception may be made--at the sole discretion of a Simpson Regional Manager--if the dealer sells exclusively to builders and has no other doors on display.
In order to best convey Simpson door construction, each Authorized Dealer must also display three or more corner samples of various current Simpson products.
3) Marketing
Simpson Authorized Dealers must successfully service the leads Simpson distributes. Successful service is evaluated by the following elements:
- "Simpson" or "Simpson Authorized Dealer" signage or banners must be prominently displayed.
- Level 2 dealers must accommodate general consumers by providing installation services or maintaining a current list of competent installers in their area.
- Simpson recommends that dealers maintain a yellow page listing and various other advertising and promotional activities.
How do I register?
If you are interested in becoming a Simpson Authorized Dealer, fill out and submit the form below. A Simpson sales representative will contact you to discuss your application.
